Thoughts & Inspirations
Welcome to our garden!
Like you, the BIPi team is always learning new things.
With both personal and professional topics, our blog is a little window into our own personal garden. Read below for some great ideas that you can apply to your own business!
Web project management and creativity
Meet BIPI website project management client, Ben Sesar. By day, Ben is the mild-mannered drummer for Brad Paisley's Drama Kings... but his plan is to, by night, be a kick-ass virtual drum teacher/expert/guru. Like many of my clients, I also know Ben on a personal...
The digital consultant learning curve
This past month, I've been at turns inspired, challenged, triumphant, frustrated, and reassured. From meeting a college junior who's set to start her own web development consultancy (LLC and all! before she even graduates!), to attending Ladies' Hack Day... from...
Step By Step: advice from the New Kids On The Block on using images in email
(your take-away: develop a bit of habitual OCD when using images in email marketing. It will save you effort and embarrassment, and improve communication with your clients) I subscribe to a lot of marketing emails specifically to keep tabs on what others are doing and...
Content for email marketing – disrespect your audience with canned content
I was so dismayed to see this email in my inbox today that I initially thought it might be a joke. The subject line of "New Email Marketing Tool Eliminates the Need to Write Your Own Articles," drove me to open the email, only to find that it was, in fact, not a joke....
Email Marketing 101
I'm giving a presentation tonight to the IMD405 marketing class at the art institute. Last week's post ended up being just the warm-up for putting together the presentation, which was my first real attempt at using Google Docs' presentation tools. The slides aren't...
So, you’re starting an email newsletter? Don’t do this.
I will admit that a tiny part of me gets my feelings hurt when people I know are starting an email newsletter for their business but don't ask me for my help¹. To a lesser extent, I feel this way when clients of mine do their own marketing emails and don't call on me...
BIPi Community
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