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Get ready – website accessibility is the new black

Get ready – website accessibility is the new black

At first blush, it’s certainly easy to answer enthusiastically and in the affirmative to the question “Do you want your website to be accessible to as many people as possible?” The internet itself has an inherent feeling of being “for everyone”, a place where anyone...

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Email Marketing 101

Email Marketing 101

I'm giving a presentation tonight to the IMD405 marketing class at the art institute. Last week's post ended up being just the warm-up for putting together the presentation, which was my first real attempt at using Google Docs' presentation tools. The slides aren't...

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So, you’re starting an email newsletter? Don’t do this.

So, you’re starting an email newsletter? Don’t do this.

I will admit that a tiny part of me gets my feelings hurt when people I know are starting an email newsletter for their business but don't ask me for my help¹. To a lesser extent, I feel this way when clients of mine do their own marketing emails and don't call on me...

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A word about unique content

A word about unique content

One of the things I enjoy about the types of clients (small businesses) and variety of work (from web dev, site management and email marketing oversight to content creation, SEO optimization and social media management) that owning my own business allows for is the...

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