You might be thinking that you’re too late to the game to add an online, on-demand component to your business, but now is the perfect time to consider exactly how it could benefit you. Continue Reading 5 reasons your yoga studio needs an online class component, now
Position yourself as the wise old guide in your ideal client’s heroic journey The first few months of the year are generally pretty quiet around here - the exhaustion of the holidays seems to bog us down until the early days of spring. This year hasn’t been much...
The BIPi crew has been around long enough, now, to have a healthy collection of stories that are the digital equivalent of grandpa walking in the snow uphill both ways to school. (::Sitting back in our rocking chair::) Back in the day, we didn't have to be concerned...
At first blush, it’s certainly easy to answer enthusiastically and in the affirmative to the question “Do you want your website to be accessible to as many people as possible?” The internet itself has an inherent feeling of being “for everyone”, a place where anyone...
(your take-away: develop a bit of habitual OCD when using images in email marketing. It will save you effort and embarrassment, and improve communication with your clients) I subscribe to a lot of marketing emails specifically to keep tabs on what others are doing and...
I was so dismayed to see this email in my inbox today that I initially thought it might be a joke. The subject line of "New Email Marketing Tool Eliminates the Need to Write Your Own Articles," drove me to open the email, only to find that it was, in fact, not a joke....
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