At first blush, it’s certainly easy to answer enthusiastically and in the affirmative to the question “Do you want your website to be accessible to as many people as possible?” The internet itself has an inherent feeling of being “for everyone”, a place where anyone...
(your take-away: develop a bit of habitual OCD when using images in email marketing. It will save you effort and embarrassment, and improve communication with your clients) I subscribe to a lot of marketing emails specifically to keep tabs on what others are doing and...
I was so dismayed to see this email in my inbox today that I initially thought it might be a joke. The subject line of "New Email Marketing Tool Eliminates the Need to Write Your Own Articles," drove me to open the email, only to find that it was, in fact, not a joke....
I'm giving a presentation tonight to the IMD405 marketing class at the art institute. Last week's post ended up being just the warm-up for putting together the presentation, which was my first real attempt at using Google Docs' presentation tools. The slides aren't...
I will admit that a tiny part of me gets my feelings hurt when people I know are starting an email newsletter for their business but don't ask me for my help¹. To a lesser extent, I feel this way when clients of mine do their own marketing emails and don't call on me...
One of the things I enjoy about the types of clients (small businesses) and variety of work (from web dev, site management and email marketing oversight to content creation, SEO optimization and social media management) that owning my own business allows for is the...
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